Gideon founded Pinkaloo to address a problem that he and his peers had in not having the right tools to proactively
manage their charitable giving. Pinkaloo partners with Banks and Employers to allow them to build deeper relationships with their customers and employees through philanthropy. Modern Giving helps individuals with better budgeting, discovery, and collaboration tools to manage their giving wherever and whenever they want.

Prior to Pinkaloo, Gideon spent nine years at Videology where he primarily held product management roles as they grew to $300m in annual revenue. Gideon studied Systems Engineering & Economics at the University of Virginia.